A fresh perspective
Every time I see Curtis Stone, the chef of supposedly all things seasonal, on a Coles ad or MasterChef which is sponsored by Coles I have a little cringe because I wonder if this means he's somewhat sold out. I bet his never walked into the fruit and vegetable aisles in Randwick Coles to spot the sad looking bruised and battered produce I've seen lying around — and I've lost count how many times I've noticed moldy strawberries still left on the shelf. Anyone wanna do a quality spot check? It's nothing like you see on the MasterChef pantry that's for sure — I wish it was though.
It now looks like Woolworths is getting in on the act and using Celebrity Chefs brought to the Australian household limelight on MasterChef to advertise their supermarket as a destination for all your Christmas food shopping. I seriously wonder if Margaret Fulton, Tobie Puttock and Guy Grossi really pick Woolworths for Christmas or is it more the other way around with Woolworths picking them as their feel-better-about-buying-from-a-huge-supermarket-rather-than-your-local-independent-butcher-or-farmers-market-promotional-ambassadors. I would have thought professional chefs would be buying directly from farmers and suppliers so they have more control over what they're really getting and serving their customers and building on a trusting relationship?
I also wonder if these Fresh Food Chefs actually cooked the pavlova, turkey and leg of ham they're holding or is it just all advertising props made by food technicians and food stylists. Winners are grinners as they say and someone must be winning through all this but I doubt it's the hard working farmers. That's my gripe and whinge for the day.
Dear Reader, I'd love to hear your thoughts on the subject.
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