Keeping customers informed
So it looks like Coles is doing a big marketing push for the 'No Added Hormones' label on all their beef products. I guess that's a step in the right direction to better inform customers what they might be purchasing but it makes me wonder what we were getting before — perhaps it was always hormone free, perhaps not? Tonight I decide to buy some King Island Beef Scotch Fillet ($32/kg) which doesn't get the distinctive Coles label but it's hormone and antibiotic free in any case. I wonder what other factors contribute to what customers will buy besides price — grass fed versus grain fed beef and organic perhaps?
So I wonder if the new labelling will help make customers feel more comfortable in buying their beef at Coles now?
King Island Beef Scotch Fillet ($32/kg)
No Added Hormones labelling
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